LO4 Treatment

Frosted Glass™ Proposal

My intended idea

I intend to produce a augmented reality glasses, which will provide user with a head up display which will deliver information to the user by connecting to the users phone through Bluetooth i.e. SMS, emails, phone calls. The smart glasses uses a light projection to create a transparent display that the user can receive information on. The glasses arms will have built in bone conducting earphone which sit over the users ears so that they will be able to seamlessly slip in and out of conversation and with the audio from the glasses, which will work together with the built in earphones to allow the user to make and receive phone calls. My product would have a built in ecommerce system, which the user could pay for items with by aligning points that can be seen by the user in the glasses and on the chip and pin machine. The use of an on board camera will allow the user to record important events i.e. birthdays or meetings without the need of holding an camera.

Format/technologies to be integrated and used

These are the technologies which I am going to integrate into my product:

·        Ecommerce

·        Ear phones

·        Bluetooth connectivity

·        Internet access

·        Phone calls

·        SMS

·        On board camera

Goal/purpose of the idea

The goal/purpose of this product is for it to be a luxury product to allow people to stay in touch and updated seamlessly with their personal and professional life. This product will prevent you from having to extract yourself from human interaction and to keep connected and up to date and eliminates the need for you to be looking down at your phone every time it goes off or vibrates. This product could have universal applications for helping people with disabilities or elderly people from reminding them to take their medicine to helping them navigate daily life. 

Target audience

·        The target audience is ABC1 NRS groups this is as they will need a considerable amount of disposable income to be able to buy the product.

·        Male and females

·        aged 35+

How is this an original idea/what technologies is it a development of

I think this product is a development of the smartphone and is it is a furthure step towards wearable technology becoming a thing of the future and although this product will be reliant on the connectivity of a mobile phone, I think this idea could land us into the future development of having an independent heads up display and make smartphones obsolete, and through furthure development of the technology it think we could improve this technology into 3d interactive augmented reality in which the user could interact and pick up objects that they can see through their glasses. 

Visual style ideas, house style

The house style of our product is a very clean cut and professional with very pure colours i.e. white to connote elegance and efficiency to the user. The graphics and user interface will be very minimalist so that it wont obstruct the users view on the world in front of the user. Our house styles colour will consist of blue black and white,  I have chosen these colours ‘as they are very clean cut an professional and will appear to our working professionals.  

How it will be marketed

The best marketing campaign for this product would be a below the line advertising campaign as the target audience for this product is quite niche and I think an above the line marketing campaign targeted at mass audiences will be lost on many of the people who see it as they will not be interested in the product and will not have the disposable oncome to buy the product and I think by using synergy we can will be able to market directly to the target audience.

How channels of distribution and platforms enable audience to be reached

Social media :

Converging technologies has made it easier to market my product and thanks to the invention of things like Web 2.0 and semantic web as it allows us to directly advertise to the target audience of my product using below the line advertising techniques and utilising social media advertising, thanks to the convergence technology of smartphones, our target audience made up of young professionals and digital natives who will own a smartphone and will most likely have a social media account. Social media accounts will facilitate the ability for VOD services in which we can run our social media marketing campaign.

TV:

We could also look for TV advertising campaign and use synergy to schedule our adverts so that they are scheduled between programming that would appeal to our target audience i.e. News those use of above the line advertising allows us to reach our target audience on the masses. All thanks to video on demand services our ads could appear with on demand services which will widen our audience.

Digital print:
Due to the convergence of magazines, smartphones and tablets we would be able to market our product on digital magazines that would appeal to our working professional target audience i.e. Economist and could make our ads more like GIF to draw attention to the ads. This use of below the line advertising uses synergy and will help to pin point our ABC1 target audience.

How different audiences can be reached

I have introduces an above the line techniques into the marketing plan by including a TV advertising campaign as this will be distributed using synergy on media platforms which our target audience will use i.e. if we were to run ads on Al Jazeera we would be able to distribute to a more diverse demographic which we would’ve not reached otherwise.

Why chosen distribution channels are a good idea

The chosen distribution methods are appropriate as they are aimed towards our target audience of working professionals as we have looked into the use of convergence technologies which will appeal to the target audience as they are digital natives and through they use of web 2.0 we will be able to market to them based on their interests and likes.

Design ideas/cad drawings/illustrator or photoshop mock ups of the interface/control systems of the idea