LO4 HOW AUDIENCES WILL BE TARGETED

My product will target my audience by using synergy and narrow cast channels by approaching a very niche audience on similar content.  The USP of my product i the ability for the user to receive and view messages without needing to open up their phone to check. what is going on. The main attraction for this product is the convenience of being able to stay on the move without the need to stop and look down at your phone on a crowded street or whilst in a meeting.

The advertising campaign will target the upper class working professionals with reasonable disposable income as this is the demographic which will be able to buy my product and will make the most use out of the USP of my product. Also as digital natives my target audience will all already own smart phones and have social media accounts making the use of digital/social media campaign appropriate

We will also target the audience by using bellow the line advertising as this will be the best way to aproch our targt audience as i feel an above the line campaign would nt help as very main stream media users will not be able to aford the product and will not appeal to them based on their function meaning that i belive we would be better targeting on a more narrow cast platform.