LO2 Changing marketplace

The changing media market place means that the average internet user accesses 5 different social media platforms a day creating a higher influx of messages and notifications meaning the average brit will check their phone and average 10,000 times a year, which is the equivalent to checking it 28 times a day. This increased influx of social media and communication across a wide variety of platforms and mediums in the last 10-20 years has made us more connected in different ways both personal and professional. In 2012 texting over took phone calls a the most popular ways to communicate, which I think leaves the ability open to the development in the communication technology sector of a much more convenient way to receive and view these messages, which I not as invasive as getting message after message and needing to check your phone 28 times a day.

A change in cross industry relationships have created the opportunity for new technology products like this one, a good example of this would be the smartphone and the technological convergence that has been included in the development of that. Through the convergence of different technologies in to one devise it has opened the market up to more developments of technological convergence to serve the purposes of the user, i.e. through developments and technological convergence all smart phones now have internet access, a camera, games, guided exercise, movies/tv, music player, telephone, news, books, courses, maps, texting, email, calculator and shopping, these are nowadays seen as the basics in what you would expect of a mobile phone this is an example of black box theory i and technological convergences has led to the eclipse of many other forms of technologies i.e. Apple that the iPod had met its end and then discontinued he iPod classic in 2014, which I think is a direct correlation to the integration of a music player into the standard smartphone. I also have seen that the uses of web 3.0 could be applicable to my product in the sense that with more intelligent and connective data on my particular users habits and hobbies my product would be able to provide an personalised experience for the user so that it would know not to be too intrusive in certain situations