LO1: Changing industries

The companies that are owned by google

Google is a main competitor in this industry and has many subsidiary companies which helps them in developing new products like Google Glass. Through research  spent a lot of time developing the technology that went in to the google glass Google glass was developed by one of Alphabets subsidiaries, Google X. The technology went through rigorous testing and development from the first google glass that was developed the prototype weighed 3.6 kg and then by 2013 they were made lighter than an average pair of sun glasses. Al though the software is made by a third party developer, Google also uses horizontal integration in that the glasses uses Google Maps, Google Now, Google+. These sorts of development and integration can be considered when making my own product an looking into expansion into other mediums and platforms, which could assist in achieving global reach in the future. The target audience of the Google glass was targeted at the developed world i.e. Europe / America as this places who have more disposable income, i can apply this to my marketing plan for my product on a smaller national scale and look to promote my product in the Central business districts of major cities to target digital native/professionals in their place of work through the use of above the line advertising i.e. billboard and posters. From looking at the approach that google took to marketing their product to the target audience i think i should look into marketing towards digital natives and i think a good way of doing this would be through below the line advertising using pop ups and web banners to help find the technology capable users. Possible sponsors could be popular social media sites who would want their app to be assessable and compatible on a new devise.

 Changing industry 

With the increase development of wearable technology designed for personal and professional uses i.e. smartwatches like The Apple Watch, virtual reality head sets and within this industry wear able technology has found its way into helping people with disabilities or impairments i.e. hearing aids or cochlea implants and wearable has been very helpful with the development of athletes i.e. Fit Bit, Hysoco boxing trackers. The development of wearable technology has gone up a great deal since 2000 from the Bluetooth ear piece to the Apple watch, but by looking at the progression of wearable technology I think that there is more technological convergence to be done in the sense that in a wide variety of devises, which all offer different properties and tools, but there is no over lapping areas with different pieces of wearable technology i.e. there is no VR headset that you an take a phone call on or a pair of headphones which will trach your run. I think that the next step in the development of wearable technology is to have a device which will do a wide variety of tasks and serve both personal and professional needs