Wednesday, 25 April 2018

LO1 Outline of proposal /rationale


My product

My product is a pair of smart glasses technology (Frosted Glass

My product fills a gap in the market as the uses of phones and mobile phones waste time when trying to get them out of your pockets and enter a passcode and open an app to find what notification you’ve missed, however frosted glass takes this problem away as a heads up display sits in front of your face throughout the day and can keep you informed so you won’t miss anything.

The new smart glasses remove the need for headphones that withdraw you from society with built in bone conducting earphones that allow you to enjoy your favourite music and stay in conversation.

With the built in ecommerce option which makes paying effortless with the use of a built in eyris scanner you can pay contactless. The built in camera eliminated the need to shop around with the ability to scan barcodes with a single glace and view where you can get it cheaper

Frosted Glass™ will also have internet and a cellular connection which allows you to make phone calls and search the web

Target audience 

The target audience is ABC1 NRS groups this is as they will need a considerable amount of disposable income to be able to buy the product.

Male and females

aged 30+


No comments:

Post a Comment