Wednesday, 25 April 2018

LO2: Reasons product can be made


With the increase development of wearable technology designed for personal and professional uses i.e. smartwatches like The Apple Watch, virtual reality head sets and within this industry wear able technology has found its way into helping people with disabilities or impairments i.e. hearing aids or cochlea implants and wearable has been very helpful with the development of athletes i.e. Fit Bit, Hysoco boxing trackers. The development of wearable technology has gone up a great deal since 2000 from the Bluetooth ear piece to the Apple watch, but by looking at the progression of wearable technology I think that there is more technological convergence to be done in the sense that in a wide variety of devises, which all offer different properties and tools, but there is no over lapping areas with different pieces of wearable technology i.e. there is no VR headset that you an take a phone call on or a pair of headphones which will trach your run. I think that the next step in the development of wearable technology is to have a device which will do a wide variety of tasks and serve both personal and professional needs

The changing media market place means that the average internet user accesses 5 different social media platforms a day creating a higher influx of messages and notifications meaning the average brit will check their phone and average 10,000 times a year, which is the equivalent to checking it 28 times a day. This increased influx of social media and communication across a wide variety of platforms and mediums in the last 10-20 years has made us more connected in different ways both personal and professional. In 2012 texting over took phone calls a the most popular ways to communicate, which I think leaves the ability open to the development in the communication technology sector of a much more convenient way to receive and view these messages, which I not as invasive as getting message after message and needing to check your phone 28 times a day.

A change in cross industry relationships have created the opportunity for new technology products like this one, a good example of this would be the smartphone and the technological convergence that has been included in the development of that. Through the convergence of different technologies in to one devise it has opened the market up to more developments of technological convergence to serve the purposes of the user, i.e. through developments and technological convergence all smart phones now have internet access, a camera, games, guided exercise, movies/tv, music player, telephone, news, books, courses, maps, texting, email, calculator and shopping, these are nowadays seen as the basics in what you would expect of a mobile phone this is an example of black box theory i and technological convergences has led to the eclipse of many other forms of technologies i.e. Apple that the iPod had met its end and then discontinued he iPod classic in 2014, which I think is a direct correlation to the integration of a music player into the standard smartphone. I also have seen that the uses of web 3.0 could be applicable to my product in the sense that with more intelligent and connective data on my particular users habits and hobbies my product would be able to provide an personalised experience for the user so that it would know not to be too intrusive in certain situations

Large conglomerate companies have changed to meet the needs of convergence technology by changing the properties and abilities of their products, for example Apple have changed the size of their screens as their products have developed to make it more pliable to other types of media that have been integrated into their products i.e. VOD services will benefit from the increased screen size and with the development of video calling with things like Skype being released in 2003 they converged this technology into their product by introducing a front facing camera to the iPhone 4 in 2010 so you could make video calls. These examples of product developments in response to new technologies and then converging them with their own product to make them more functional and desirable. This is a applicable to my product as things in the field of image projection and VR is still developing and as the technology develops the product will be open to different developments into and open to other convergent technologies.

LO1 Outline of proposal /rationale


My product

My product is a pair of smart glasses technology (Frosted Glass

My product fills a gap in the market as the uses of phones and mobile phones waste time when trying to get them out of your pockets and enter a passcode and open an app to find what notification you’ve missed, however frosted glass takes this problem away as a heads up display sits in front of your face throughout the day and can keep you informed so you won’t miss anything.

The new smart glasses remove the need for headphones that withdraw you from society with built in bone conducting earphones that allow you to enjoy your favourite music and stay in conversation.

With the built in ecommerce option which makes paying effortless with the use of a built in eyris scanner you can pay contactless. The built in camera eliminated the need to shop around with the ability to scan barcodes with a single glace and view where you can get it cheaper

Frosted Glass™ will also have internet and a cellular connection which allows you to make phone calls and search the web

Target audience 

The target audience is ABC1 NRS groups this is as they will need a considerable amount of disposable income to be able to buy the product.

Male and females

aged 30+


LO1 Digital revolution and how it will impact on my proposal




I can see that in the development of digital techology technology has been developed to help with every day life and to make peoples life more convenient.